Move Over Google! Navigating the Social Search Revolution
In this session we will delve into the landscape of social media marketing, specifically focusing on the revolutionary concept of “social as a new search engine.” Social media platforms have emerged as powerful search engines in their own right – shaping how users discover, learn, engage, consume and shop.
Key Take Aways
- 1. Understanding social as a search engine. Explore the shift in how social has evolved as a place for discovery, learning etc — rivaling traditional search engines.
- 2. Optimizing content for social search. A shift in importance of organic content — learn practical strategies to enhance content visibility to ensure brand is found in user searches.
- 3. Explore the new emerging customer journey that starts and ends on one platform - social media; reshaping the traditional marketing funnel, redefining how and where brands engage with their audience
- 4. Elevating content creation and discovery with GenAI to deliver (more) content, products/services/recommendations that are tailored to and relevant to user. (i.e. GenAI powered chatbots in social to enhance overall search experience.)
- 5. Explore the impact of social search on the realm of social commerce
Speakers
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